By Thomas McManus, Associate Professor, Fashion Institute of Technology In 1922, Albert Barnes, a Philadelphia doctor who made his fortune marketing a drug named Argyrol, decided to go on an art-buying spree in Paris. During a visit to Paul Guillaume’s gallery, he noticed a small painting. It depicted a pastry chef by an unknown artist….
We’re in an instant gratification age where everything on the internet and on our phones is screaming for our limited attention. So, especially with the younger generation, the luxury art business can sometimes be a hard sell. You’re also competing with evolving new mediums, such as virtual reality art. And even for those with an…
Steal these insanely creative VR marketing campaigns to stand out from the crowd. The truth is that most marketing and promotion doesn’t work if it isn’t stunning or original. Take paid display ads, for instance: only 0.6% of us will actually click on them (and that’s according to Google, who has a lot of skin in the…
From Canvas to 4D: How VR is Disrupting the Art World When most of us think about virtual reality, video games, festivals, and advertising often come to mind. Fine art? Not so much. However, virtual reality is starting to make the transition from commercial aesthetics to art, and the results are groundbreaking. Just like how…
See how you can use the technique that doubled demand for Marriott’s services. When it comes to marketing, it’s easy for your voice to get lost in the crowd. Although they do have their place, your Facebook Ads, blog posts — or any other traditional advertising — has to be heard amongst the immense noise and racket. That’s why…
When I was younger, I would see older artists looking at paintings, and I always wanted to know what they were thinking. Well now that I can get a senior discount on my commuter train, I would like to share my thoughts as I visited the David Hockney show at the Met. Initially, I sped…
The new philosophy “buy experiences, not things” has the art world scrambling. These days, the affluent would rather shell out thousands for a trip to Disney World instead of buying a fine art piece. Don’t just take my word for it, however. According to The Guardian, “New figures show we are continuing to spend less…
A young woman frantically paces around a crowd of onlookers: “I’m…I’m completely speechless.” “I think I’m going to start crying!” No, this isn’t a surprise engagement proposal. A student at the Fashion Institute of Technology (FIT) just witnessed the interior design project she made in SketchUp become seamlessly translated into virtual reality. There’s a stark…
When I was young my Mother managed the restaurant Nites in the Greyhound Bus Station, this was a time almost all still traveled by bus, so very busy, everyone dressed up to travel then and many soldiers n sailors in uniform traveling here and there…not low class like now..well she was quite busy when the buses were…
A Dab of Ink…more years ago than I like to remember, I was shipping out of New Orleans, this was the “old” New Orleans when it was cool. It was still very Frenchy/European for a city in the USA. The Port along the river was bustling with activity, ships coming, ships going, all over the…
