ALSoutine: Slaughtered Animals

ALSoutine: Slaughtered Animals

By Thomas McManus, Associate Professor, Fashion Institute of Technology  In 1922, Albert Barnes, a Philadelphia doctor who made his fortune marketing a drug named Argyrol, decided to go on an art-buying spree in Paris. During a visit to Paul Guillaume’s gallery, he noticed a small painting. It depicted a pastry chef by an unknown artist….

You Can Now “Try” Art Before You buy it With This Innovative Company

You Can Now “Try” Art Before You buy it With This Innovative Company

We’re in an instant gratification age where everything on the internet and on our phones is screaming for our limited attention. So, especially with the younger generation, the luxury art business can sometimes be a hard sell. You’re also competing with evolving new mediums, such as virtual reality art. And even for those with an…

5 Stunning VR Marketing Campaigns That Will Inspire Your Next Business Idea

5 Stunning VR Marketing Campaigns That Will Inspire Your Next Business Idea

Steal these insanely creative VR marketing campaigns to stand out from the crowd. The truth is that most marketing and promotion doesn’t work if it isn’t stunning or original. Take paid display ads, for instance: only 0.6% of us will actually click on them (and that’s according to Google, who has a lot of skin in the…

This Surprising Virtual Reality Marketing Tactic Doubled Marriott’s Customer Demand

This Surprising Virtual Reality Marketing Tactic Doubled Marriott’s Customer Demand

See how you can use the technique that doubled demand for Marriott’s services. When it comes to marketing, it’s easy for your voice to get lost in the crowd. Although they do have their place, your Facebook Ads, blog posts — or any other traditional advertising — has to be heard amongst the immense noise and racket. That’s why…

Why the Google Tilt Brush is ‘Groundbreaking’ for Digital Art, According to FIT Experts

Why the Google Tilt Brush is ‘Groundbreaking’ for Digital Art, According to FIT Experts

A young woman frantically paces around a crowd of onlookers: “I’m…I’m completely speechless.” “I think I’m going to start crying!” No, this isn’t a surprise engagement proposal. A student at the Fashion Institute of Technology (FIT) just witnessed the interior design project she made in SketchUp become seamlessly translated into virtual reality. There’s a stark…

Don’t Get a Bird

I’ve never really liked birds. In my own eyes, they are the rats of the sky. Maybe this is because of my childhood trauma of being pecked on the rear by a rabid turkey at Muscoot Farm. I like to think of birds as nature’s bothersome alarm clock, the reason car washes stay in business,…